Job Search vs. Entrepreneurship – Why Looking for a Job Will Not Get You a Job

I recently did some interviews with a few of my coaching clients. A very interesting thing I noticed (however, not very surprisingly) was that there is a clear pattern that led them to successfully secure interviews and job offers. 

In this blog post, I am going to reveal this pattern and show you how you can use it yourself to get interviews for your dream job in no time.

Note: On Wednesday, 25th September, I am hosting a Webinar on How to Find a Job in Switzerland as an English Speaker. Join me there if you are serious about your job search.


Everything Starts With Your Mindset

Most people go out there with the intention of getting a job. Most of the people who do that either can’t find a job or end up in a job that drains their energy and bores them to death.

Let’s look at what you are doing and thinking when you are “looking for a job”.

You are essentially going out there and want something from somebody else. However, that’s not how it works. You have to give something to get something. 

Simply offering your labour won’t get you anywhere.


Job Search vs. Entrepreneurship

Start looking at the situation from a different point of view. Put yourself into the shoes of a business owner who needs clients. It’s an exercise that will help you shift your mindset to succeed, so put some work into it.

If you are looking to do work you love, you need to think and act like an entrepreneur. Entrepreneurs are not looking for a job, they are looking to help their target clients achieve something. That is what you need to do.

As soon as you shift your mindset into thinking like an entrepreneur (I don’t mean a self-employed individual who is simply looking for a job but an entrepreneur who is looking to have an impact), you are in the giving mindset. 

You are no longer looking to “get” a job but rather “give” solutions and value. This is when everything changes.


How to Think Like an Entrepreneur

To be able to shift your mindset, imagine you are a business owner. From now on, the entire process of getting work you love is all about serving the people you are meant to serve.

You need to build your foundation of the business first, so let’s start with that.


1. Who Are You?

The first thing I always do with my coaching clients is crafting a powerful Why-How-What statement.

The goal of this exercise is to become clear about who you really are and how you can communicate your uniqueness to others, especially to the people you are meant to serve (the hiring managers are your clients).


2. Who is Your Target Market?

As we all have learned in the first lesson in marketing at school, if you want to serve the world, you are going to fail. You need a very specific target market.

I do an exercise called Ideal Job Exercise with my coaching clients when we start working together. We define a specific function, industry and type of company and focus only on this target market.

You can go even further. Who are the people you want to work with? Eventually, not a company will hire but. That would be ridiculous, how would a company interview and hire you? People interview and hire you. 

Therefore, it may be a good idea to think about which people you are most excited to work with.


3. What Do They Desire?

What are the issues of those organizations and hiring managers? Identify their most burning desires and issues and you will have a very powerful tool in your hands. 

This is what Daniela did and shared with me in her 4 stories when I interviewed her.

It’s also what got Marco his dream job.


4. What Results Do You Provide?

Look at what you do and what you have done in the past. What are the results that you provide? What do people hire you to accomplish? 

This is what the hiring managers are actually looking for. This is what they really want to hear from you and if you can communicate that, you have a massive advantage over anybody else.


5. What Are the Benefits of These Results?

People are looking for the results but what they deep down desire are the benefits of those results. 

If you did a great job with your desires in point 3, this one will be easy. You will see that the benefits are actually matching with the desires that you identified.


No Excuses

I always hear people tell me that it’s hard to find out so much about the company and hiring manager or that they don’t know where to find this information.

Let me tell you this, all the information you ever need is out there. Sure, you probably won’t find the information on the job boards or company websites. Thank god you can’t find the information there because then everybody would have it and it would not be worth anything.

Talking to people is the single most powerful source of information. It requires going out of your comfort zone and most people never leave their comfort zone. That is why there is so much opportunity for you.


Communicating Features vs. Benefits

If you go out there and talk about your features (skills, experience, education, etc.), first of all, nobody will care and second, you do what everybody else does.

Make the leap and do the hard brainwork first. Discover the benefits that you provide and communicate them. 

Where do you think Apple would be if they were communicating features all the time?


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