Get Job Leads through your Network by Sending a Simple Message

When you start looking for a new job, it is essential, that you inform your network about your intentions. Not just for the value that your direct network can provide, but also because of the power of your 2nd tier connections.

If you already are in the middle of your job search, it is still important that you inform your contacts, if you did not already do so. In this article I will show you exactly what you need to do to accomplish great results.
It is important that you craft your message in a way so you do not sound desperate. Nobody wants to get a message from somebody who sounds so desperate, that the recipient feels they will be stalked if they reply.
One of my readers sent out a very successful message recently and had fantastic results because he did follow a few principles:
  1. He crafted the message in a professional manner and used proper language to not make it sound desperate
  2. He divided all his contacts in groups and therefore could target each group specifically
  3. He provided great value by sharing information that was in the context of the people he sent it to
Here is the message that he send out
Title: “Interesting infographic regarding job searching with job boards, linkedin, and google”


“Hi there,

Thought you would be interested in the following article; it shows how Baby Boomers, Generation X & Y use social media and other tools for their job search.

You probably do not know it, but I am currently in a career transition. Perhaps you remember I was Program Manager at XYZ. 
I am in the process of looking for a job as IT Program Manager or Senior Project Manager ideally for an international company, either on a permanent basis or as freelance, and preferably located in Spain.

My early career was in consulting and system implementation. For the past 10 years I have been managing large and complex combined business and IT software development, application deployment, and infrastructure programs, having recently led several global deployments of new solutions including hardware, software and services.

My particular strengths are in planning and monitoring heavily outsourced and complex IT programs.

If you get to know of any open position with the characteristics mentioned before, please let me know.

Thanks a lot for your support and hope to hear from you soon.”

And here are his results he shared with me
“Sent the “mass” mail you recommended last night at 1 a.m. now is 11:00 and i have received so far 12 messages, for support, 2 for half-way proposals, and all the rest confirming me that they will keep alert for a position for me. you were damm right daniel, big thanks !!”
Separating the contacts into groups
Depending on the industry and expertise you are working in, you will have different types of people and therefore might have different categories. I will outline 4 main groups that I would separate my contacts in. You can use this outline or use your own judgement.
1. HR and Recruitment
These are people you know from HR in companies as well as recruiters from agencies.
2. Peers
These are peers around you who are on the same hierarchy level. They can be juniors, mid level professionals and seniors.
3. Potential hiring managers
They are generally one or more levels up compared to your current hierarchy level.
4. Others
Others can be anyone that does not fit into the other categories. People from other industries, other expertise’s. Generally these people are not so much in context to what you are doing professionally but can be good friends or relatives. They are also highly important because they have a very close relationship to you.
Tailor your message and include value
You want to tailor a separate message to every one of these groups. Let’s look into details what you can include in each message.
1. HR and Recruitment
If you are not working in the HR or recruitment industry, you might not have a very close relationship with these people. They are highly important for your job search and are one of the closest sources to your next job. I highly suggest you craft a message similar to the one my reader did as mentioned above. You can include a very popular article in the message from which you think provides much value to these people when they read it.
2. Peers
These are probably the closest people to you in terms of your professional relationship. Therefore you will know best, what information will provide the most value. Include it in the message. The writing can also be more informal and more personal than to the first group.
3. Potential hiring managers
The message to them can be similar to your peers message but more formal. You want to make an expert impression because these people are also one of your closest sources for a job opening. What would have been a very valuable information for your last boss? Include it in the message.
4. Others
If these people are mainly friends and relatives, you can craft an informal message and let them know about your job search. If it also includes other people who are not very close to you, you can use a similar message to the one you sent to your peers.
You should always include your public profile link to your LinkedIn profile. For example, mine looks like this
Follow up
After you sent the initial message out to the specific groups, you can follow up with summarizing your results in a more general message to everyone and thank them for their support and encouragement. This will automatically create a follow up for you and initiate even more action.
If you need more help with connecting with the right people, get in contact with me!