I recently created a new workbook that will help you communicate clearly in your career transition, which is the foundation and can decide if you fail or succeed. You can download the Communication Excellence Workbook here for free. You must know what you want to communicate and then do it in an effective way from the very beginning of your career transition.
Here is an excerpt of the workbook:
The Importance of the USP
The unique selling proposition is an extremely important part of your whole career transition process. It should always be created at the beginning of the process because it defines how you communicate and can have a massive impact on your results when you talk to hiring decision makers.
I would like to share with you some of my knowledge and insights I gathered during my last 7 years in the recruitment industry.
Most introduction messages like emails and cover letters I have read in my career as a recruitment consultant were average or just plain boring. Many were nothing else than a summary of the CV which I could also extract from screening the resume in 10 seconds.
My goal with this workbook is to change that dramatically for you. I want you to stand out of the crowd and to get interview requests as soon as possible.
Many people have no idea what to write in the messages they send out. This could be a cover letter, an email to a hiring manager or HR or any other message. Some think it should be a summary of the CV, others think it should mention what you did in your last position. I believe any message you send out should communicate answers to three important questions:
1. WHAT do you do
2. HOW do you do it
3. WHY do you do it
The Purpose of the USP
The main purpose of the USP is to grab the reader’s attention and to show your uniqueness. This can not be done only by answering the WHAT question. When you send a message to somebody, you need to grab their attention in the first seconds, you don’t have more time than that. Also, the first impression counts and will decide if the reader keeps reading or moves your application on the “pending” or “to reject” pile.
If a recruiter or HR receives your CV and can not immediately see any benefit or uniqueness, he or she moves your application to the “pending” pile and forgets about it. Then, maybe 2 or 4 weeks later, he or she cleans up and finds your application again. Because the position has either been filled or the process has moved towards the end already, you get a generic letter or email without any specific reason for the rejection, including a note that there have been other candidates who suited better for the position. Does this situation sound familiar to you?
We absolutely want to avoid this and grab the attention of the recipient immediately.
This excerpt is part of the preface that is followed by 12 Steps to Communicating Effectively with HR and Hiring Managers. You can download the Communication Excellence Workbook here for free.
In case you want to build your network in Switzerland further, please join our LinkedIn group the Career Network Switzerland or connect with me directly on LinkedIn here.